The Invisible Cost of Inertia

How clinging to old habits is sabotaging your business growth.

Change is scary.

We always find excuses not to change.

“I don’t have the budget.”

“I’ve always done it this way” — All the while knowing that our way of operating is inefficient.

Recently, a consultant struggled to justify his inertia. He was paralyzed by the idea of changing his habits and way of operating.

- An outdated website.
- No social media presence.
- Too many services to offer.
- Operational systems dating back to the early 2000s.
- Prospecting that took up nearly 50% of his time.
- A message that was unclear and confusing.

And the list goes on…

Unfortunately, he is not alone.

This doesn’t take into account that the world is evolving. And faster and faster.
Reid Hoffman predicts that the 9–5 will disappear within 10 years. As for me, I predict that the role of COO will change.

Radically.

If not disappear.