The 12 Marketing Tricks That Made Trump Win
and that you can apply to your business.
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Like it or not, Trump gave us a marketing masterclass.
Here are the 12 tricks he used to win the elections.
- A CLEAR MESSAGE
Summarized in one memorable word: MAGA.
4 letters that tell it all.
A message told in simple words people can understand.
➡️ Clarity is key.
Without clarity, nobody will buy from you.
2. TRUMP SOLD A DREAM
A transformation.
With him, America will be great, and healthy.
➡️ Your customers want emotion. Take Nike as an example.
Nike isn’t about shoes. It’s about surpassing oneself.
3. A STRONG POSITIONING
Trump positioned himself as an outsider defending the people. Blue-collar workers. Farmers.
He spoke their language.
This created a powerful connection with them. It created trust.
➡️ People want to be heard and understood.
4. HE UNDERSTOOD THEIR PAIN POINTS.
He offered simple, concrete solutions to their problems.
Better health, fewer taxes, pride, and justice.
➡️ Customers want a solution to their problem. No fancy stuff.
5. HE CREATED A MOVEMENT
Through tireless grassroots mobilization.
Creating a community of raving fans.
➡️ Your customers want to be part of something bigger than themselves, something they can identify with.
6. TRUMP IS A BRAND
And a brand is power.
He understood that well and leveraged it extensively.
➡️ Your customers look for something they can relate to and trust.
7. TRUMP IS A STORY
Trump embodies the American dream.
A story of fame and success.
People don’t buy products. They buy stories.
➡️ Remember Apple’s “Think Different” campaign?
Trump was, like Picasso, the guy challenging the status quo.
8. TRUMP CONVEYED AN IMAGE OF RESILIENCE.
Harassment and legal setbacks didn’t stop him.
Let alone 2 assassination attempts.
➡️ Your customers need proof of your capacity to achieve.
9. AUTHENTICITY
Trump’s message doesn’t ring hollow.
Like that of most politicians.
➡️ Your customers crave authenticity, they want to know your true you.
Authenticity builds trust.
10. HUMOR
The garbage truck was pure genius.
Biden’s gaffe was an unhoped-for opportunity for Trump to show which side he was on.
Close to the people.
➡️ People love to laugh. Use humor as your secret weapon
11. X
Trump understood the power of X.
And the power of being out of mainstream media.
And of posting a lot.
➡️ X is the media of the future. Use X as your main communication channel. Create content that resonates.
12. A TEAM OF AVENGERS
Trump has surrounded himself with a team.
Not a team of bureaucrats. Warriors.
A team determined to bring order to America’s affairs.
➡️ People want to make sure you can deliver. You can’t to everything alone. Surround you with experts.
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X & LinkedIn Ghostwriter. I help founders find their voice and build their brands effortlessly.
