AI: The Useen Game-Changer In The Elite Hospitality Industry
How AI is transforming guest experience in high-end hotels and resorts.
I still hear managers of high-end hotels and resorts tell me, not without a hint of irony, that what I do in the field of intelligent automation is fine, but it’s none of their business. They believe that hospitality is first and foremost about creating a unique and memorable experience for the guest, and that it’s about human relationships, especially in luxury hospitality. It’s not an activity where guests are confronted with a robot.
Wrong. Nothing could be further from the truth.
In fact, AI can be the ideal tool for the hospitality industry. Like, in the case of a hotel, an invisible and tireless butler, always ready to enhance the guest experience. A butler who is available twenty-four hours a day, seven days a week, and who is also infallible.
An invisible but efficient butler
Like him, AI is discreet, hyper-efficient, and always there to anticipate your customers’ needs without ever being intrusive. Thanks to data analytics and machine learning, your guests will be amazed at how well you “get” them. “How did they know I love feather pillows?” a guest will wonder, not knowing that it was AI that…
